This Israeli startup obtains $ 900,000 to help treat and monitor cognitive performance in the elderly


As people age, cognitive decline becomes one of the most sinister threats we face. To detect it accurately, patients must be constantly monitored. This is exactly what the Israeli startup MyndYou was founded to do. The Israeli startup has developed a system to monitor parameters related to cognitive decline. This works great for elderly patients, who can use MyndYou to convey immediate information about their cognitive status to their treating physicians, even when they are not receiving immediate care. Last week, the company revealed that it had won a $ 900,000 grant from the BIRD Foundation, as part of a combined collaboration with Genesis Rehab Services.

Even family members are notified of the change in condition

The MyndYou business is built in three parts: First, an app that tests cognitive and physical measures (such as sound, movement, and location). Second, the company’s proprietary algorithm analyzes the data collected from the app and identifies changes in a patient’s condition. Finally, a communication system that informs doctors and caregivers of a patient’s condition, as well as status changes when not in therapy. In addition, the system provides remote care technologies, which also collect and analyze relevant information about a patient’s cognitive performance.

As part of the study, the Rehabilitation Institute will integrate MyndYou’s platform during treatment, as well as those who have completed the rehabilitation process at the institute, to monitor their coping mechanisms. MyndYou’s solution is expected to provide insight and analytical insight so that therapists at the Rehabilitation Institute have more information to provide more educated and personalized care.

The company was founded in 2016 by CEO Ruth Poliakine Baruchi and CTO Dr Itay Baruchi. In 2017, the company raised half a million dollars from Howard Morgan, Musketeer Capital and private investors. The capital has helped expand operations across the pond and into the United States, which the BIRD connection should help facilitate. The goal of the BIRD Foundation is to encourage and create links between technology companies in the United States and Israel.

Ruth Poliakine, CEO of MyndYou, said: “We are grateful to GRS and the BIRD Foundation for their support. This study is an important step towards the expansion of the MyndYou AI solution in the American market. We are motivated by the opportunity to positively impact the lives of millions of older people living with various stages of cognitive change. “


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