Nordic Hotels & Resorts has announced the official opening of its brand new luxury hotel, Sommerrolocated in the heart of Frogner in the West End of Oslo.
One of Europe’s most anticipated launches of 2022, the Urban Retreat takes place at the former headquarters of Oslo Lysverker, the city’s first electricity company, and energizes the neighborhood and surrounding area with new meaning. creative spirit that pays homage to Norway’s cultural heritage.
Providing a home for travelers and locals, the iconic 231-room Art Deco hotel features 56 branded residences, seven restaurants and bars, meeting and event spaces for up to 150 people, a gilded theater with 100 seats, an iconic wellness area with a fully equipped gym and the city’s first rooftop swimming pool, sauna and terrace open all year round.
“Sommerro is more than a hotel. This is an iconic building housing years of history, located in one of Oslo’s liveliest and most exciting areas. We want everyone to feel at home in Sommerro, whether you are a guest or a local looking for a place to hang out with friends, work or just relax in beautiful surroundings,” said Petter A Stordalen, Founder of Nordic Choice Hotelsnow known as Strawberry.
“We believe Sommerro will take Oslo to the next level of hospitality, and I can’t wait to open the doors to this fantastic project, bringing the building back to life for generations to come.”
Bespoke architecture, design and artwork
Sommerro pays homage to a fusion of neoclassical contemporary aesthetics with original historic elements that have been meticulously restored and developed by local firm LPO Architects in collaboration with New York and London based studio GrecoDeco. Sommerro was conceived as a community in its own right that extends to all aspects of its design, with various spaces accessible and welcoming for all. The hotel’s thoughtfully designed social spaces and six diverse room categories, from cozy Loft Rooms to lavish Junior and Heritage Suites, are accented with opulent Art Deco details and lush textiles, including oak parquet flooring, custom-designed furniture covered in 1930s Norwegian patterns, hand-knotted rugs, beds by innovative Swedish sleep brand Hilding Anders, and sleek bathrooms with custom tiles.
Curated by internationally acclaimed museum director and art critic, Sune Nordgren, the hotel is adorned with an extensive collection of art by emerging local artists. The contemporary collection is complemented by a host of original artwork by iconic 1930s Norwegian artist Per Krohg, including a giant mural in the main hall, a winking ceiling mural to the building’s heritage highlighting life after the wonders of electricity, and a mosaic. feature wall in the basement of the old public baths. Art lovers can enjoy curated exhibitions of Per Krohg’s collection by local museum curators and the hotel can also arrange private guided tours of Art Deco works of art in the recently opened National Museum nearby.
Organized cultural program
With respect to the classic and creative neighborhood spirit of Frogner, a vibrant community filled with chic boutiques, antique stores, museums and art galleries, Sommerro will be an open and inspiring home designed to revolutionize the landscape. hotel in the city where visitors and locals can congregate. to experience a range of immersive programs and activities in its lively social spaces. Hosted by resident jazz musician and songwriter Maren Selvaag, the hotel’s vibrant pop-up music and cultural events inspired by the burgeoning 1930s music scene kick off in September with performances by British magician Jon Ensor appearing in the role of The Stranger at Lysverker Scene, the hotel’s gilded 100-seat theater inspired by the decadent glamor of old Hollywood and grand European opera houses. Other regular highlights will include performances by the Sommerro Soul Band and a series of Brunch & Film Classics, with iconic films screened at Kinoen, a cinema inspired by Tancred Ibsen, the filmmaker who introduced Norway to his feature debut with sound in 1931.
Revisited Nordic cuisine
Fast becoming one of Oslo’s most coveted culinary destinations, Sommerro offers seven restaurants and bars, including the city’s only rooftop restaurant, and outposts of local favorites Barramon, a tapas bar and Spanish Wine, and Plah, one of the city’s most popular restaurants showcasing fine dining from Norway’s ‘Best Thai Chef’, Terje Ommundsen, who will also offer an exclusive Chef’s Table experience. Ekspedisjonshallen, an all-day dining venue located in the former hall where the public once paid their electricity bills, comes alive with regular musical performances and a lively cocktail bar on a quirky sunken floor that serves inspired drinks crazy years. Alongside this decadence, Sommerro will also lead the way with a non-alcoholic mixology program, this wellness trend driven by bar manager Louika Blouti who created an innovative menu, named The Prohibitionists. Next door to Ekspedisjonshallen is To Søstre – an elegant home for afternoon teas served on decadent cake carts and accompanied by regular classical concerts with a self-playing Steinway grand piano, one of the few in Norway. The tea was designed by British chef Jonathan Howell and put together by an award-winning team of pastry chefs, it will change seasonally with traditional savory and sweet treats that have a unique Sommerro twist. Further boosting Oslo’s world-class culinary scene, Tak Oslo is a Nordic-Japanese restaurant by award-winning Swedish chef Frida Ronge offering hyper-local seasonal dishes using sustainable Norwegian produce and seafood. As the only rooftop restaurant in town, TAK Oslo will be the place to be seen.
Commitment to sustainability
As Norway’s largest ever preservation project, Sommerro confirms and reinforces Nordic Hotels & Resorts’ commitment to eco-sustainability, focusing on traditional sustainable elements that put the environment first. while emphasizing mental health and career advancement internally, as well as supporting local businesses and the community. initiatives. This humanistic focus takes holistic form through the hotel’s ‘Sommerro Standards’, nine criteria that guide all day-to-day operations, partnerships and hotel philosophies. The hotel is committed to using quality eco-friendly materials for products and services; source sustainable seafood and local products; investing in long-lasting relationships with some of Norway’s biggest and greenest companies and designers, such as the social entrepreneurship Sisters in Business which employs immigrant women who create textiles and repair broken items; sustainable footwear brand New Movements to provide footwear for all staff as part of the uniform; and Røros Tweed who produce high quality woolen products based on a centuries-old local craft tradition. Sommerro will be 100% powered by renewable energy; providing bicycles for rent to customers; offer parking lots for EVs with free charging, encourage suppliers to use zero-emission transport; and banish all plastic water bottles from the hotel.
Sommerro also implemented an 8-hour rule for employees to ensure that work-life balance is always taken into account – 8 hours on, 8 hours on fun and 8 hours on sleep. The hotel prides itself on fostering a truly inclusive, collaborative, and enjoyable home for employees and visitors.
Urban Wellness Retreat
Opened in November, Vestkantbadet, one of Norway’s last public baths dating back to 1932, has been restored to its former glory and redesigned as a 15,000 square foot underground urban wellness retreat, the largest of them all urban hotels in the Nordic countries. Designed as a haven of health and mindfulness, Vestkantbadet, adorned with a magnificent wall of Per Krohg mosaics, will include a series of treatment rooms, restored original Roman baths, an infrared sauna, a gym and a cold pool offering a traditional Nordic heat therapy experience. Going beyond convention, Sommerro is the first hotel in the Nordics to offer specialist medical aesthetic treatments, as well as a range of additional innovative therapies including laser therapy, style cold water breathing technique sessions Wim Hof, nutritionist workshops, a two-day electric sauna, boat retreats on the fjord in partnership with KOK, masterclasses with a sleep expert and free Why We Sleep books in the rooms.
Presentation of Villa Inkognito
As the second step in this exciting launch, Sommerro will open Villa Inkognito in March 2023. Housed in a former private residence dating back to 1870, this 11-suite retreat is adjacent to the hotel with a private entrance and will offer the option of being rented in its entirety. The villa will have several opulent living rooms, an open kitchen, an intimate bar, a fitness room in the basement and a beautiful outdoor space. Her interior design will feature a mix of beautiful antiques, original artwork, decorative details and classic Scandinavian furnishings. Guests can enjoy the privacy of their own villa with full access to all amenities and services offered at Sommerro. Villa Inkognito reservations are now open.
Rates for Sommerro, a member of Preferred Hotels & Resorts’ prestigious Legend Collection, start from £215 per double room including breakfast.