Perspire Sauna Studio will offer infrared treatment to Brookfield


After undergoing treatment for breast cancer, Jessica Kurz knew something was wrong.

She had undergone several surgeries and cycles of chemotherapy and now suffered from joint pain as well as neuropathy from the treatment.

“I knew I wasn’t healthy,” Kurz said. “I knew I wasn’t feeling well.”

After researching complementary therapies, she decided to try infrared sauna therapy.

Soon after, she and her husband installed their own infrared sauna in their home.

She started to feel better. It helped relieve his joint pain. It helped her sleep better.

“I felt more like myself than before my diagnosis,” she said.

Her husband also had tightness in his shoulders. So he decided to go for it too.

“We absolutely loved it,” she said.

This is where Perspire Sauna Studio comes in.

The Kurze have noticed a shortage of saunas and infrared saunas in the Milwaukee area.

“We thought we could bring that to the Milwaukee area,” said Jessica Kurz.

“We had already been sold on the benefits, and we didn’t need to be sold on the technology itself, so it was a very easy decision for us.”

Perspire Sauna Studio will open at 15455 W Bluemound Rd Suite 230 in Brookfield.

Perspire Sauna Studio will open on September 13 at 15455 W. Bluemound Road No. 230, Brookfield. This will be Wisconsin’s first site for Perspire, which has 20 sites open and many more underway across the country.

An infrared sauna uses infrared rays and light to create heat without heating the air around you, which is what a traditional sauna does.

Infrared lamps use electromagnetic radiation to stimulate the cells of spa users, directly warming their bodies.

“By removing the harmful and bothersome UV rays from the sun, we provide a safe and restorative sweat session that will leave you feeling rejuvenated,” the Perspire website states.

Kurz said cedar infrared saunas are sealed and preserved so that users don’t absorb the toxins they intend to sweat.

The sauna will raise your core temperature as the body sweats chemicals and heavy metals, Kurz said.

The saunas are glazed and users can use a Smart TV or listen to music during their sessions.

Proponents of infrared saunas say they can help with sleep, relaxation, detox, weight loss, improved circulation, muscle pain and more.

But because infrared saunas are newer, there aren’t as many studies yet that have explored their effectiveness.

However, according to a review, several studies have shown that they can help lower blood pressure. Other smaller studies have shown that they can be used to decrease muscle pain or that they may be beneficial for people with chronic fatigue syndrome.

A Mayo Clinic article said more research needed to be done to explore the use of infrared saunas for headaches, type 2 diabetes, rheumatoid arthritis or congestive heart failure.

“On the other hand, no adverse effects have been reported with infrared saunas,” the article also states.

Tom Kurz, Jessica’s husband, is an entrepreneur while Jessica has a career as a psychotherapist. They decided they wanted to pursue something in the wellness field and chose to start their own Perspire sauna studio.

There are several pricing and session options; customers can purchase a single session, subscriptions, or even a punch card package.

“I love when someone sees our space for the first time and uses our sauna for the first time; they come out and they just can’t express how they’re feeling,” Kurz said.

Learn more about Perspire at

Evan Casey can be reached at 414-403-4391 or [email protected] Follow him on twitter @ecaseymedia.


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